The mission of the company is:
- To be Tanzania’s leading general insurer in provision of service, profitability and innovation with integrity.
- To respond to the challenges of tomorrow, today through innovation and integrity and to perform through a team of enthusiastic, motivated and appreciated people.
- To adopt and uphold world-class standards in the provision of general insurance services and to adopt and uphold the highest standard of corporate social responsibility with particular emphasis on environmental awareness and responsible contribution to worthy causes.
To be the general insurer of preferred choice;
- To be a model for excellence in the Tanzania insurance market, providing products and services that meet and exceed customer expectations.
- To provide quality employment to deserving people.
- To attain world class insurance company status.
- To make deliberate efforts to contribute to the improvement of standards of living within our community.